Ah, Joanie Clothing. I’ve raved about this particular vintage-inspired brand on here a few times now and it’s not likely to be a habit that I’ll be breaking anytime soon.
For those of you that don’t know, Joanie Clothing was established in October 2016 and have been dominating the retro clothing scene ever since. With famous names such as Zoella and Fearne Cotton as fans, their quirky collections are proving popular across the globe.
Featuring pretty bird prints, florals, slogan tees and with innovative new designs hitting the website on a weekly basis, it’s easy to see why. I was converted as soon as I purchased my very first item so how could I possibly not tell you guys about them on a regular basis? Plus my favourite Mad Men character has the same name so, you know…
When they invited me along for a preview of the new summer range, along with the temptation of a vintage makeover and cake, there was no stopping me! Last Sunday, Joanie Clothing hosted a fabulous tea party at The Vintage Beauty Parlor in Chorlton and, along with some fellow bloggers, we were utterly spoilt – those gals certainly know how to throw a party!
I’ve actually met Bethany Davis (vintage hair magician and VBP owner) on several occasions and it was lovely to catch up again. Bethany’s pug, Dita Von Pug, even put in a cameo and kept us entertained with her tricks and general cuteness (she’s so adorable that she even has her very own Instagram account!)
I also spotted the lovely Sarah Bloor of Pin Up Curl and regular Vintage Life Magazine columnist but sadly, didn’t get the chance to say hello in person this time (probably a good thing as I’d have been all: ‘Hey Sarah. I know we’ve never met but I read your articles all the time and think you’re amazing!’ as she swiftly calls security and I get barred for being a creeper…)
Summer was definitely in the air, with the rare Manchester sunshine making an appearance and adding to the atmosphere of our Wimbledon-themed day. After being beautified, we tucked into the array of food on offer – prosecco, Victoria sponge, finger sandwiches, and even tennis ball shaped macarons – before browsing through the rails of clothing.
The first thing I was drawn to was a pretty white circle dress with yellow embroidered flowers. Then I spotted a gingham day dress in several different colours (hello new work wardrobe…) before a delicate boho floral skirt caught my eye. After spending a good half an hour cooing over all of the pretties, I’d already made a mental shopping list longer that I care to admit.
I also got to meet even more of the gorgeous girls over at Joanie Clothing in ‘real life’; the faces behind the emails and the ones that work so very hard to bring us Joanie groupies such perfect garments on a regular basis. I don’t know about you guys but knowing that a company is made up of genuine enthusiasm, a passion for the products and happy colleagues makes all the difference when I’m deciding where to spend my hard-earned cash.
We were even treated to a Joanie beach bag, sunglasses and slogan t-shirt as a little thank you – I can’t wait to road test them in Barcelona next month! It was the perfect, relaxed afternoon and I’m already looking forward the Joanie Christmas Party later this year (yes really…)